Top Fashion Games in Oceania Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the fashion game category in Oceania saw varied performance across the top 5 apps on a unified platform, combining data from both iOS and Android. Here’s a closer look at the trends in weekly downloads, revenue, and active users for these games.

Project Makeover by Magic Tavern, Inc. experienced a steady decline in weekly revenue, decreasing from approximately $150K in late September to around $91K by the end of November, before a slight recovery to $109K in the final week of December. Weekly downloads started at 25K in late September, dipped to a low of 13K in early November, and then rebounded to 25K by the end of December. The app's active users displayed a similar pattern, starting at 139K in late September, dipping to 116K in mid-November, and rising back to 140K by the end of December.

Hair Challenge from Rollic Games showed minimal revenue generation, with weekly revenue peaking at $81 in late September and fluctuating around the $30-$70 range for the rest of the quarter. Weekly downloads saw a decline from 22K in late September to 11K in mid-November, before rising again to 17K by the end of December. Active users also saw a downward trend from 130K in late September to 83K in late November, with a slight recovery to 94K by the end of December.

Love Fantasy: Match & Stories, published by Appzoa Tech Co., Limited, had a notable increase in weekly revenue, starting at $43 in late September and reaching $1.4K by the end of December. Weekly downloads followed an upward trajectory, beginning at 103 in late September and peaking at 31K in mid-December before settling at 20K by the end of the quarter. Active users mirrored this growth, increasing from 2.8K in late September to 41K in mid-December, and ending the year at 35K.

Get Lucky: Pool Party!, developed by HOMA GAMES, did not generate any revenue during the quarter. Weekly downloads saw a significant drop from 51K in late September to around 5K in November, with slight fluctuations towards the end of December, ending at 7K. Active users also decreased from 65K in late September to around 13K by the end of November, with a minor increase to 15K in the last week of December.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI had modest weekly revenue, peaking at $125 in mid-October and seeing minor fluctuations throughout the quarter. Weekly downloads started at 13K in late September, dipped to 6K in mid-November, and then increased to 12K by the end of December. Active users followed a similar trend, beginning at 31K in late September, decreasing to 16K in late November, and then rising to 28K in the final week of December.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.